"How do I drive more traffic and online sales to my eCommerce store?" — The most asked question from every eCommerce entrepreneur, at some point in the eCommerce business.
To increase traffic to your online store, you need to put up your services in front of your customers on Google with the help of SEO strategies. This is where eCommerce plays a crucial role in online store businesses. The eCommerce SEO helps in the optimization of your eCommerce website.
B2B search engine optimization is the best because it helps get a jump in traffic that could mean more traffic, and, ultimately, more online sales.
The eCommerce industry is a highly competitive area to grow, and it is rapidly growing. In this competitively growing space, you need to come up with ways to separate yourself from competitors to survive with your business in the market.
Basically, you need to improve rank in the search result of customers on search engines. How would you improve your search ranking on Google? Google SEO marketing.
Hence, our digital capto has brought some important factors of SEO to use for your eCommerce website. Whether you are just starting with an eCommerce business or want to improve your existing one, these tips will definitely help you drive more traffic and online sales with eCommerce SEO.
Follow the tips written below
Ecommerce sites need to be structured properly and mobile-friendly. If you're using a content management system, make sure to opt for a responsive design theme. It will automatically adjust your website appearance. Your website needs to look appealing so that customers should spend some time on it without any hassle.
If your website is ready, it will significantly impact your organic reach because it increases your leads' chances of making a good impression. Choose your images, fonts, colors, and other things on site that compliments it.
Make it simple and scalable, as well as don't forget to ensure that your page shouldn't take more time to load. You can use keywords to create relevant URLs for better reach. Set product pages, category pages, and navigations properly.
After introducing so many products and services to your store, you need to organize them very well. So that your customers don't face trouble finding their choice of products, you need to remember that if your website structure prevents the customers from finding what they are looking for, then Google will start down-ranking your website pages in search results.
If customers cannot find products in your online store, they will not spend more time on it. And if leads are leaving immediately from your store, then Google will understand that your website is hard to navigate.
You need to improve your user experience so that they spend more time on your website. When customers effortlessly click from page to page on your website, Google will take this as a sign that your product pages are useful and engaging for your customers.
Having an organized site is as important as having a cohesive & well organized real store.
You need to create descriptive product page titles, exact meta tags, and correct image file names. Meta descriptions appear within search results below your page titles, so you need to work on it properly. It will help your customers to understand what you are trying to provide them. You shouldn't write your meta tag longer than 160 characters. It should be easy to read and understand for the customers on search pages.
Image names, along with ALT text, play a crucial role in eCommerce SEO. You can use keywords for your photos' names and ALT text. Let the customer know what your photo is trying to represent. It should be user-friendly, and it also helps your product page to rank.
Google hates plagiarism and dull content, so you need to be unique with your website content to share catchy ideas. It's a fact that content can easily help your eCommerce site to rank for more keywords. You need to provide appropriate and useful content, and if customers find it engaging, they may definitely visit your product pages to buy them.
Content fills the gap between a marketer and customers, so use your keywords to create engaging content related to your industry. It will increase your traffic along with sales as you can earn the trust of your readers and convert them into your customers.
You can move up your eCommerce site ranking with the help of search engine tools. They provide you critical information about your site, and you can use those metrics to understand what is performing well on your site and where you need to improve.
Google provides many useful tools to use, and Google Analytics is one of the most used ones. You can use its services to get enterprise-level traffic insights. There are a number of tools available for marketers to rely on them for deep insights. Tools will do all the tracking and provide you with data to improve and make your site better for your customers.
You can adjust your site as per the tool insights. Also, be patient with any new change and give some time to the algorithm to adjust accordingly.
Every eCommerce needs a customized SEO strategy. You should create an on-page & off-page eCOmmerce SEO strategy. Prepare an on-page SEO for eCommerce category pages, product pages, and blog content. It is important to rank on Search Engine Results Page (SERP) features.
For eCommerce businesses, SEO works wonders when they use it for their product pages, categories, the home page, URLs, and internal links. Use internal-linking strategically to establish site architecture, move users to your site from high authority websites, speak link equity.
If you don't know that more than half of all searches are long tail keywords, at least four words. If you are not using them, then you are missing a better chance to rank on top of Google.
Long tail keywords are a part of your potential leads' strategic segment, and you should use them for better reach. They are specific and help you in organic search ranking, for target and quaified audience. That is where you want your business to rank.
Use long-tail keywords to make your content marketing strategy to increase the value of each piece of content you create. These keywords have lower competition and a laser-focused intent of your customers.
Such as instead of using "shampoo," use "anti-dandruff shampoo for frizzy hairs."
After content, links help retailers to rank on Google. Backlinks from other high domain authorized websites to your eCommerce site helps to improve ranking more than any other tricks. They are also known as off-page SEO, and they need more attention to complete.
You can collaborate with other popular website owners and bloggers to help you with this link strategy campaign for your site. Go for different kinds of collaboration partnering with famous influencers in the market, resource page link building, and many others.
Search traffic is fairly easy to get with correct Search Engine Optimization (SEO) methods. If you also want to drive traffic to your eCommerce site, then start using these aforementioned SEO tricks today. A correctly done SEO campaign can bring hundreds of extra sales to your eCommerce store.
If you find this guide helpful and want us to help you in your ecommerce SEO campaign, then do contact us, we are delighted to help you! We have significant experience in providing SEO for eCommerce sites to drive more traffic and sales to their online eCommerce store.