Top 10 Commonly Made Mistakes in an SEO Campaign

Top 10 Commonly Made Mistakes in an SEO Campaign

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SEO techniques are changing as a result of changing users’ perspectives and developments in search engines. User-centric content and strategic SEO have become important to land the top spots in search engine results. To stay on top, many site owners and SEOs are falling into the trap of doing SEO incorrectly.

HERE ARE THE TOP 10 COMMONLY MADE MISTAKES IN AN SEO CAMPAIGN

1. NEVER START AN SEO CAMPAIGN WITHOUT CLEAR GOALS

Setting clear and relevant goals should be your critical first step in your SEO campaign management process. You should look to include value-driven and achievable goals in your SEO campaign strategy and aim to achieve them consistently.

The goals you set for your SEO campaign should be the best fit for your organization. They should match your company’s objectives as well as marketing goals. Besides, your SEO campaign goals should be specific and measurable on which you can work and improve.

2.LACK OF PROPER KEYWORD RESEARCH

One of the common SEO mistakes that SEOs do is not investing their time in the proper keyword discovery process for content creation. Stuffing your content with wrong keywords or using keywords with no searches or low search volume will not drive any traffic to your website.

Hence it is highly important to spend some quality time on keyword research to find the relevant keywords for your business and optimize your website content for those keywords. Choosing the right search terms that your target audience is looking for and having good keyword density helps to drive large-scale traffic to your website.

If you are finding it hard to find the relevant keywords, perform competitor keyword analysis and you will find what keywords are right for your business and what your competitors are ranking for. On the whole, look for keyword relevance and keyword traffic when performing keyword analysis. Once you find the right keywords, you should then focus on producing top-quality content having them.

3.NEVER FOCUS YOUR OFF-PAGE EFFORTS ENTIRELY TOWARDS YOUR HOME PAGE

Most of the links from external sources are directed at your home page. During the off-page campaign, more often you tend to overlook your internal pages. Most site owners and SEOs don’t understand that your internal pages can also add value to your off-page campaign efforts. You have to ensure that you have well-structured internal pages and have your links from external resources evenly distributed across your website.

4.STARTING OFF-PAGE CAMPAIGN WITHOUT CREATING A PERFECT CONTENT

Creating a perfect content makes it easier to build links. Without top-quality content resources, it will be hard to kick start your link building process. You should have well-researched content which provides accurate information to attract people to link to your content. Without linkable and well-crafted content, you may end up having spammy backlinks that can attract penalties from search engines.

5.KEEP YOUR SEO AND SMM STRATEGIES SYNCHRONIZED

Another common SEO mistake that people tend to make is viewing SEO and SMM as two different entities. But they are two sides of the same coin. Aligning your SEO and SMM efforts can pay rich dividends in the form of maximum brand exposure for your business and high-traffic for your website.

6.USE YOUR BLOGS TO CREATE CLUSTER CONTENTS

Creating a perfect content means creating an engaging and in-detailed content that lands you in the top spots of search engines. But, if you are struggling to come up with engaging content that explains a topic in-depth, then content clusters are for you.

Content clusters involve creating a group of content around a single topic. Creating content clusters help to improve your content marketing strategy and boosts your SEO.

7.KEYWORD STUFFING IS OUTDATED

If you think using the target keywords in each sentence of your content would boost your rankings, then your SEO campaign strategy is wrong. Keyword stuffing can prove detrimental to your site’s SEO performance and there are more chances of search engines registering your site as spammy.

Moreover, the overuse of target keywords makes your content useless and non-appealing for your target audience. There is no need for keyword stuffing as Google is coming up with Latent Semantic Indexing (LSI) which can easily identify your content’s main topic.

8.GOOGLE WILL NEVER PURCHASE FROM YOU

One of the SEO mistakes to avoid is to write content from a search engine perspective. Trying to include all the keywords, internal and external links just for the sake will not improve your SEO performance or deliver expected results. You should instead focus on creating content which is more informative and appealing to your target audience.

Create unique and thought-provoking content which is relevant to your niche or industry and highlights the USPs of your business. This will help to attract tons of traffic to your website. Also, make sure to include a call to action so that you can direct the users to perform the desired actions on your website.

9.DON’T SPAM FOR LINKS

Buying spammy backlinks to give sudden boosting to your website’s ranking can be detrimental to your site’s SEO performance. Link spamming will lower your website’s ranking and tell search engines that your website doesn’t have quality content to help attract backlinks.

It is strictly advisable to review your backlinks and disavow any low-quality links so that you don’t attract any penalties from search engines and indulge in good link building through quality content.

10.DON’T IGNORE INTERNAL LINKS

Internal link building is one of the most valuable steps of your SEO campaign strategy. Internal links help to provide clear pathways to your high-performing web pages. They help to spread the authority to your webpages and communicate the most important pages on your website to search engine bots.

Don’t just include for the sake of having them in your content even if they don’t match the topic or the main focus of the content. But, you should also be careful when placing internal links in your content and it should not affect your overall website structure.