Social Media Marketing for SaaS

Social Media Marketing for SaaS and product companies are completely different, the industry is unique as much as the products. At Digital Capto we understand your uniqueness and spread words of the same with the right content, strategy and approach.

Well that’s at least the short version of our SaaS Social Media Marketing services….

SaaS Social Media Services

Why is Social Media Important for SaaS business?

Generally, like minded people are attracted to each other, for example for a techie most of his/her Facebook friends are techies too and likewise. Social Media Marketing is focused on exploiting this trend by reaching out to your existing and potential client’s social networks to sell your products to their friends and colleagues.

In short Social Media Marketing helps you reach out and convince many potential customers at a much lower cost. The cost for Social Media Marketing is actually far lower when you compare it with Google AdWords for instance.

Also Social Media Marketing on Facebook or LinkedIn is more tailored because it let’s you choose the Industry, Location, age and other aspects of your campaign audience.

Our team of social media marketing experts can help you get the most out of Social Media Marketing and help you reach out to your potential customers at low cost.


  • Our process starts with the assigning of a social media manager who will sit with you to understand your Product and start developing a strategy that works best for your company.
  • We perform research and competitor analysis and develop buyer personas related to your business. Using them, we create an effective strategy that helps to attract your ideal audience across social channels.
  • Our team sits with you to develop a content calendar, comes up with compelling content and advertising campaigns that are unique to your business, and aids in brand awareness.
  • We manage all your social media channels daily for growth optimization and monitoring all social media activity such as reviews, comments, and messages and respond to them at the earliest for enhanced customer engagement.
  • Your assigned social media manager will prepare monthly reports and will schedule weekly or monthly meetings to help you understand the report and discuss the progress.

Advantages of choosing us as your SaaS SMM Agency

  • We specialize in SaaS & Software Product Marketing
  • Our parent company is an IT Company and we know the challenges you face
  • We have been there and experienced the difficulties first hand
  • Highly experienced team with hands on experience & success stories
  • A Team of SMM & content writers adapt to work with Agile & Scrum process of Product Companies
  • SaaS SMM strategies based on our own experience
  • 100% Data-Driven Approach with month on Month Progress
  • Guaranteed Return On Investment
  • 24/7 Customer support
SaaS Social Media Services


Facebook is the most popular social media platform for branding your SaaS business it will act as the public face for your product and help you brand your product. But, getting the most out of the Facebook platform isn’t that easy as it appears to be. Being a Facebook marketing company, Digital Capto can help you reach out and engage with your potential customers and their network on Facebook with a carefully devised strategy and well crafted content.

  • Our team of social media experts is adept at creating organic and paid Facebook campaigns.
  • We have a team of content writers and creative designers who specialize in creating engaging content and designing appealing banners and post images for your ad campaigns.
  • To get the best possible results out of your Facebook Campaigns, we follow proven and tested methods to showcase your brand uniquely and target the ideal audience.
  • Along with Facebook ad creation, we also closely track the analytics of your campaigns that help us to optimize them to meet your goals and achieve a high ROI.


LinkedIn is the best B2B marketing channel to reach out to 500 million decision-makers and professionals for growing SaaS product reach. It is the best networking tool that you can leverage to spread word-of-mouth about your products and services and generate high-quality leads. You can directly reach out to the decision makers at a very low budget on LinkedIn.

SaaS Social Media Services
  • We craft a marketing strategy that helps you to identify opportunities to connect with the targeted audience and convert them into your customers.
  • By leveraging the sponsored update capabilities of LinkedIn, we create campaigns to promote your most engaging content in the form of eBooks, blog posts, and others to high-quality prospects and drive sales.
  • We will help you promote your webinars and other events through sponsored In-Mail by crafting engaging emails with attractive subject lines and appealing content for thought leadership.
  • Our expert content marketing team will identify the topics related to your niche, industry, and come up with engaging long-form content to share across your network.
  • We provide an integrated analytics report that offers insights into your visitor behaviour, on the strategies that worked for you and any improvements in your next campaign.


  • Instagram is one of the best ways to build a community around your brand. A high-engagement social platform helps to increase your brand awareness, followers and customers with visually appealing images.
  • By leveraging Instagram marketing services, we will help you spread word-of-mouth and get sales referrals for your business.
  • We will help you build a following for your brand by creating engaging content, running amazing contests and implementing strategic campaigns.
  • Our team will identify the relevant hashtags to improve the reach of your content and find relevant pages to reach out to people who can be a good fit for your business.
  • We help you in interacting with your followers by continuously monitoring all your Instagram activity for any comments and direct messages.

Increase your social media Followers and sales today using our SaaS specific Social Media Marketing services.

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Frequently Asked Questions

It is based on the package you choose. We share up to 6 Posts in a week across 4 channels namely Facebook, LinkedIn and Twitter.

Yes, for a small additional fee you can also hire our designers for designing banners, infographic and posts.

YCertainly, our team can work closely with you to get employee engagement contents apart from creating branding contents for your potential customers.

Yes, we are glad you asked our services includes:

  • Search Engine Optimization
  • Pay Per Click (PPC/SEM)
  • Social Media Marketing
  • Content Writing